Case Studies

  • NATIONAL DAY
  • AL DANA GREEN RUN
  • Diva Lounge Spa
  • Rectifying False Representation
  • Logo Awareness Contest

NATIONAL DAY

Client Brief

Create a buzz online by promoting Doha Bank’s Corporate TVC especially for Qatar National Day.

The Idea

To promote using youtube & facebook network & reach most of the Qataris & Expats during the NATIONAL DAY of Qatar.

Results

We achieved the target of 612688 views.

AL DANA GREEN RUN

Client Brief

The Al Dana Green Run is hosted every year by Doha Bank to build participation and awareness on environmental protection among people in Qatar.

The Idea

We targetted for those who are interested in the marathon & our delight followers.
Apart from a traditional online campaign we also had arranged an online contest to ensure maximum leads to be generated.
Our KPI was to get 3500 marathon participants through this campaign within 2 weeks.

Results

1. We have created a successful customer community engagement by boosting the post to get more engagement.
2. Reached 16,698,322 potential participants in & around the geographic location using GDN.
3. Reached 1,539,507 potential participants in & around the geographic location using Facebook.
4. Reached 741,432 potential participants in & around the geographic location using GDN.
5. Emails have been shot with 90% delivery.
6. We got 6000 Registration through this campaign.

Diva Lounge Spa

Client Brief

To clean up and facelift the social media pages and to increase the targeted and demographic fan base.

The Idea

To create monthly big promotions, contests, invited bloggers, live coverage, video messages, involvement in CSR events, cross-promotion with malls and promotional campaigns.

Results

We attained a growth of 30% followers and likers and an increase in content shares and engagement by 10.5 average.

Rectifying False Representation

Client Brief

To increase brand awareness and rectify the false representation of the Montessori philosophy.

The Idea

Created a strategy of explaining the Montessori Method through animations and videos, posting about the Montessori Materials for creating a brand recall, posting about the Montessori Trivia and meet the team.

Results

We have increased the engagement by 11,171% showing that followers/likers had risen their curiosity to know more about the Montessori Method.

Logo Awareness Contest

Client Brief

To increase the public knowledge about the digital branch of the Ministry of Transportation and Communications (DIC).

The Idea

Created a contest to where entrants can answer the questions and share their participation thru their social media platforms to increase their chances of winning.

Results

We gathered 3,032 participants and 1,547 shares. A tremendous 91,440 page views have been tallied.